Internet marketing is carrying out certain activities that create sales and/or capture leads from potential customers that are surfing the net .

This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that loads up when a prospective buyer of yours types in a “keyword phrase” that relates to your operation .

This is something of a new and mysterious art  these days and is a constantly changing playing field . As time marches on there is a greater need to enlist specialists and consultants that work only in this arena, in order for companies to be able to get their websites on the first page of Google’s search engine results for the keywords that will generate sales and leads. This service is called SEO or search engine optimization. The other way  for  businesses to get the same results is to arrange for their employees to participate in focused training seminars, or one on one training, to gain the necessary skill sets to do this work in-house

Internet marketing has come to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a search, they show up on the right hand side of the page) that are written by advertisers to be displayed on the page when certain keywords or phrases are searched. Each time a internet user clicks on the ad, they are forwarded to \ they end up on the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes most of its income.

The future of Internet marketing is the social networking sites like Facebook. Here, the best form of advertising  will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more lucrative!

There are many companies that specialise in assisting company’s in their Internet Marketing efforts.

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