Choosing the right ecommerce software solution to build your ecommerce store isn’t exactly easy. With so many different choices, each seemingly shouting the same features and benefits, your carts shopping discovery can mean endless decisions.

So, should you just pray and simply pick any shopping cart software and call it a day?

Absolutely not!

Since your entire online business will be powered by your chosen shopping carts software, choosing a lousy can cause you further headaches in the future. Saying that, you just need to watch out for a few important things when evaluating your next shopping cart.

1) Ease of Use

You shouldn’t waste too much time testing, trying and learning how the software works, make sure you choose one that is easy to use. Almost all shopping carts have point and click interfaces and what may seem obvious to someone else may not be simple to you. So, this is definitely based on your personal preference. Test the top rated shopping cart providers and go with one that makes the most sense and easiest to use for you.

2) Hosting Speed, Maximum Uptime & Scalability

When shopping online, people move at internet speed. So, it’s critical that your store responds quickly and is online almost at all times. Make sure you choose a company that gives you at least 99.9% uptime guarantee. That equates to a maximum of 43 minutes total downtime per month. Make sure you ask your chosen provider how ensure uninterrupted service even when it becomes even more successful and busy. Do they have a dedicated server upgrade plan? What about if your store is too busy even for one dedicated server? How can they help you?

3) Creates Search Engine Friendly Pages

Everyone wants free targeted visitors from the search engines. So, you absolutely have to make sure the shopping cart you choose generates search engine friendly pages that use static URLs. Run away from ecommerce solutions that generate dynamic URLs with confusing question marks (?) in the URL of important pages. The best shopping carts software providers normally include tools to help your store rank high for the search terms you want to target. So, choose providers that do include those marketing tools.

4) Marketing Tools

Although you can get by getting a cheaper ecommerce software and buying the marketing tools separately, the best shopping carts bundle marketing tools to help you get started marketing your store and getting some targeted visitors to your site. Since marketing your store is your most critical task after you’ve finished building it, any bundled tools will get you started quickly and save you from any large initial investments.

I certainly hope this guide makes your carts shopping experience both easier and more clear with these 4 rules to look out for. When all is said and done, choosing your shopping carts software is just the beginning of your journey. So, don’t be intimidated and let the different offers confuse you.

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