Indian Mulberry (India) or Nonu (Pacific Islands) or just Noni (Hawaii) refers to a bumpy fruit called Morinda Citrifolia.
The large Morinda Citrifolia trees grown in pretty much in any volcanic soil and are extremely hardy. They can be found at sea level near salt water and all the way into the high altitude valleys. The thick trees can grow to 20 meters in height and are quite aggressive once established in an area. These fast growing pants are not garden friendly. The taste of the Noni fruit is very strong and as a result is not usually consumed alone – certainly not raw. The Morinda Citrifolia fruit primary benefit that has been found to have positive affects the human body. Especially the immune and cardiovascular systems. Recently it has become a topic of wide ranging research.
The economic potential of the Noni fruit first came to light in the early 1990’s. Advances in food processing technology and pasteurization techniques made the bottling of Noni puré possible. Just in time shipping systems solved the distribution problems other had faced. An entire industry has grown up around the harvesting of the fruit in the South Pacific Islands.
The popularity of TAHITIAN NONI® Juice literally created the super juice industry. Tahitian Noni International grew at exponential rates for several years. Then companies like Xango and other companies using the Acai Berry entered the growing healthy beverage market to see if they could get a share of the sales. Success and the establishing of a new market always brings imitators and competitors but TNI has stood the test of time and seems to have won the day.
TAHITIAN NONI® Juice relieves achiness associated with physical exertion. Noni Juice is used by many top performing athletes to decrease recovery time after strenuous training. Morinda Citrifolia is better known as just Noni.
As indicated at the bottom of all our web pages, these statements have not been evaluated by the Food and Drug Administration and these products are not intended to diagnose, treat, cure, or prevent any disease. Our website has the details and ordering information.
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